When Adobe sends its best negotiators, send ours.
We sit on your side of the table against Adobe — taking cost out of ETLA renewals, audits and runaway bills, and resetting your terms for the next deal.
Adobe negotiates every day. You negotiate with Adobe once every three years. That asymmetry is where your money goes — and it is exactly what we exist to reverse.
We are never paid by Adobe and never resell a license. Our only revenue is the fee you pay us — which means our only incentive is the number at the bottom of your agreement.
Former enterprise software negotiators, licensing specialists and procurement leads, on your side of the table for ETLAs, VIP agreements, audits and everything between.
buyer's side
✦ only ✦
Six ways we take cost out of Adobe
Every engagement is buyer side only. We are never paid by Adobe, and never a reseller.
Negotiation Consulting
End to end ETLA and renewal negotiation — deal strategy, leverage plan and vendor management, run to a target number.
Fixed fee ii.License Optimization
Shelfware removal, right sizing, entitlement true-down and named-user analysis. No savings, no fee.
Success fee iii.Audit Defense
Respond to Adobe compliance reviews, validate findings, cap exposure and settle on your terms — not theirs.
Fixed fee iv.Renewal Strategy
Pre-renewal planning, timeline, budget defense, leverage and alternatives — built well before Adobe calls.
Fixed fee v.Contract Review
ETLA and VIP term review, redlines, risk flags, and true-up and co-term trap removal before you sign.
Fixed fee vi.Benchmarking
Peer pricing intelligence, discount benchmarks and unit cost analysis to reset your baseline before talks begin.
Fixed fee
Four moves. Each one leaves you holding something.
Whether or not you continue to the next step, every stage produces work you keep.
Review
We read your Adobe agreements, spend and usage, and find where the leverage is hiding. Free first call.
Strategy
A leverage plan, target pricing, and a negotiation or optimization roadmap — documented and yours.
Negotiate
We run the Adobe conversation with you, or in the background, all the way to the target number.
Lock in
Better terms, capped uplift, removed traps — and a defensible baseline for the next renewal.
Every product Adobe sells. Every deal Adobe runs.
Products we negotiate
Twelve Adobe product areas, from the buyer's side.
Deal types we run
Twelve agreement structures, each with its own traps.
Outcomes, measured
Anonymized by sector, savings verified. Every case study documents the situation and the result.
Manufacturer cuts its Adobe ETLA renewal by more than a third
Read the case →
Bank defends an Adobe audit and avoids a seven-figure claim
Read the case →
Healthcare group consolidates five Adobe agreements into one
Read the case →They knew Adobe's playbook better than our own account team did. The renewal came in well under budget — and the traps were gone.
The research library
Gated to work email addresses. Each paper is a full buyer side reference, not a brochure.
The Adobe ETLA Negotiation Playbook
How to run an Adobe ETLA renewal and net-new negotiation from the buyer's side.
The License Optimization Framework
A method to find shelfware, right-size entitlements and true down before renewal.
The Adobe Audit Defense Guide
How to respond to an Adobe compliance review and cap your exposure.
The Renewal Strategy Handbook
A twelve-month renewal plan, leverage building and budget defense.
From the team
Fifteen content clusters, three hundred articles, updated weekly.
The Complete Guide to Negotiating an Adobe ETLA in 2026
18 min OptimizationAdobe License Optimization: The Complete Cost Reduction Guide
16 min AuditAdobe Audit Defense: How to Respond to a Compliance Review
15 min VIPAdobe VIP and Transactional Licensing Explained
14 min BenchmarkingAdobe Pricing and Benchmarking: Know What Good Looks Like
13 minThree ways to engage
Run a project on a fixed fee, keep us on retainer, or pay only on what we save you.
A defined scope, one agreed fee
- Negotiation and renewal strategy
- Audit defense and settlement
- Contract review and redlines
- Benchmarking and leverage plan
No savings, no fee
- License optimization
- Shelfware removal and true-down
- Right-sizing analysis
- Fee scaled to verified savings only
Find out where your leverage is hiding.
We read your situation and tell you where the cost and the leverage are — before you spend a dollar.