Adobe Real Time CDP sits on the Adobe Experience Platform and is priced around addressable profiles, the unique identities you can activate, along with the underlying platform consumption such as compute and data ingestion. The commitment is set on a profile count that Adobe sizes optimistically at signing.
The trap is that profiles multiply. Every new data source, every identity stitch, and every unauthenticated visitor can add to the count, and the addressable total climbs well past the forecast. Once you cross the commitment, the overage applies, and the platform consumption charges sit on top of it.
Because Real Time CDP is consumption based and bundled into broader Experience Platform agreements, the true cost is opaque. Without modeling the profile growth and the consumption pattern, you cannot tell whether the commitment is right sized or set up to overrun.
