White paper · 54 pages

The Adobe ETLA Negotiation Playbook

A fifty four page buyer side guide to running an Adobe Enterprise Term License Agreement from your side of the table. How the ETLA is structured, where the uplift and true up traps sit, and how to build leverage in the twelve months before you sign.

Negotiation team reviewing an Adobe enterprise agreement
Get the paper

Read it now, free

Enter your details and we will take you straight to the full paper. Work email only.

Prefer to read it online now? Read the full guide

What is inside

What the playbook covers

i

How the ETLA works

The structure of an Adobe enterprise term agreement and where the cost is really set.

Chapter one
ii

The trap map

Uplift clauses, true up exposure, co term traps and the wording that quietly favours Adobe.

Chapter two
iii

Building leverage

The twelve month runway, usage evidence, and benchmarks that move the price.

Chapter three
iv

At the table

How to open, where to hold, and how to close an ETLA on buyer side terms.

Chapter four
Who it is for

Written for the buy side

The playbook is for procurement leads, IT asset managers, and finance teams who own an Adobe enterprise term agreement and want to renew or sign it on their own terms. It assumes you are on the buying side and you want the cost down.

The Adobe Leverage Brief

One Adobe cost or negotiation teardown every week. Read by procurement and IT teams.