Deal type

The bundle is built to hide the price. We take it apart.

Adobe sells Experience Cloud as a single bundled agreement spanning Experience Manager, Analytics, Target, Campaign, and Real Time CDP. The bundle exists to blur what each product costs. We unpick the line items, expose the cross subsidy, and reset the deal from the buyer side.

35%
average Adobe cost reduction achieved for clients
400+
Adobe negotiations and reviews delivered by the team
No fee
unless we save you money on optimization work
20+
years combined enterprise software negotiation experience
What this agreement is

What an Experience Cloud bundle really is

An Experience Cloud bundle packages several Adobe products into one enterprise agreement with a single blended price. Adobe presents it as simplicity and a volume discount, and there is some truth to that. There is also a reason the line item pricing is rarely broken out.

Inside the bundle, products you rely on subsidise products you barely use. A strong discount on one line hides a weak one on another, and the blended number makes it almost impossible to tell which is which. At renewal, the whole bundle moves up together on a single uplift.

Taking the bundle apart is the only way to see the real cost of each product, challenge the weak lines, and rebuild the agreement around what you actually use rather than what Adobe packaged.

The leverage points

Where the deal moves

i

Line item visibility

The blended price hides the cost of each product. Forcing the breakout is where the leverage starts.

Analysis
ii

Cross subsidy

Products you depend on subsidise ones you barely touch. We find and challenge the weak lines.

Bundling
iii

Unused entitlements

Bundles carry products that were never deployed. Those are the first lines to renegotiate or drop.

Usage
iv

Single uplift

The whole bundle rises on one uplift at renewal. Capping it protects every line at once.

Renewal
Our approach

How we run it on your terms

i

Break out the bundle

We force a line item breakdown so the real cost of each product becomes visible and negotiable.

Evidence
ii

Map real usage

We reconcile each product against deployment and usage to separate what you need from what you carry.

Plan
iii

Challenge the weak lines

We benchmark each line and renegotiate or remove the products that do not earn their place.

Leverage
iv

Rebuild and cap

We reassemble the agreement around real usage and cap the uplift across the new term.

Close
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Where this connects

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31%reduction on a bundled Experience Cloud renewal
Procurement team reviewing a bundled software agreement
Start here

Renewing an Experience Cloud bundle blind?

Book a Negotiation Review. We break the bundle into line items, expose the cross subsidy, and rebuild the deal around what you use.

The Adobe Leverage Brief

One Adobe cost or negotiation teardown every week. Read by procurement and IT teams.