Sector
Telecom
A telecom operator running Adobe Real Time CDP on a profile based commitment sized during an early rollout, before real audience volumes were known.
A buyer side engagement that right sized a telecom operator profile based commitment on Adobe Real Time CDP and cut its cost exposure by 33 percent.
Published June 1, 2026
A telecom operator running Adobe Real Time CDP on a profile based commitment sized during an early rollout, before real audience volumes were known.
Adobe proposed renewing the profile commitment at the original rollout level and adding to it, treating an early oversized estimate as the floor for the next term rather than a number to revisit.
We compared the committed profile count to the audience the operator actually addressed.
We showed how much of the commitment was estimate rather than genuine addressable volume.
We reset the profile based commitment to real use with room for planned growth.
We added a mechanism to revisit the commitment rather than let it ratchet only upward.
The operator renewed Real Time CDP on a profile based commitment matched to genuine addressable volume, cutting its cost exposure by 33 percent against the prior oversized commitment. The reduction was verified against the original commitment level and rate.
We were committed to a profile number we set before we knew our real volumes. They reset it to reality.
We will measure what you really address, right size the commitment, and build in a review so it never ratchets only one way.
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