Sector
Media and publishing
A digital media company running Adobe Experience Manager for its publishing platform alongside Adobe Analytics, both wrapped into a single renewing bundle that had grown well past actual consumption.
A buyer side engagement that unbundled a packaged Adobe Experience Manager and Analytics deal and reset the renewal to what the business actually used.
Published June 1, 2026
A digital media company running Adobe Experience Manager for its publishing platform alongside Adobe Analytics, both wrapped into a single renewing bundle that had grown well past actual consumption.
Adobe proposed renewing the existing AEM and Analytics bundle as a single line with a standard uplift on top, framing the package as all or nothing and discouraging any attempt to separate the two products or question the server and data volume counts inside it.
We split AEM and Analytics into separate priced positions so each could be challenged on its own.
We rebuilt actual AEM server use and Analytics data volume, exposing a large gap against what was billed.
We held both products against peer pricing so the renewal rate was tested, not accepted.
We brought the baseline down to real use first, then negotiated the rate and capped the increase.
The company renewed AEM and Analytics as separately negotiated positions sized to genuine consumption, removing the padded volume that the bundle had hidden and securing a capped uplift on the reset baseline. The saving was verified against Adobe's proposed bundle renewal.
They pulled apart a deal Adobe told us was fixed, and every piece they pulled apart saved us money.
We will unbundle it, measure what you really use, and reset the renewal before the uplift locks the waste in. No savings, no fee on optimization work.
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