Sector
Technology
A global technology firm required to migrate from an older licensing model to Adobe named user licensing across multiple regions, with the change widely assumed to carry a cost increase.
A buyer side engagement that moved a global firm onto Adobe named user licensing on schedule and without the budget increase the migration was expected to bring.
Published June 1, 2026
A global technology firm required to migrate from an older licensing model to Adobe named user licensing across multiple regions, with the change widely assumed to carry a cost increase.
Adobe positioned the migration as a natural moment to grow the committed count and raise spend, treating the mandatory model change as an opportunity to reset the baseline upward.
We measured who actually used Adobe across every region before any seat was migrated.
We matched named user seats to genuine users rather than carrying the old count across untouched.
We stripped out inactive and duplicate licenses so they did not migrate into the new model.
We tied the move to a rate that held the budget flat despite the model change.
The firm completed its named user migration across all regions on schedule with the committed count matched to real usage, holding spend flat against the prior model. The outcome was verified against the pre migration budget and entitlement baseline.
Everyone told us the migration meant a bigger bill. It did not, because they cleaned up the estate before we moved.
We will audit real usage, map seats to genuine need, and negotiate the move so the model change does not become a price increase.
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