Sector
Agency
A creative agency running Adobe Creative Cloud across its entire studio, renewing on a rate set years earlier and never tested against what comparable agencies were paying.
A buyer side engagement that benchmarked a creative agency against its peers and used the gap to improve its Adobe discount by 19 points at renewal.
Published June 1, 2026
A creative agency running Adobe Creative Cloud across its entire studio, renewing on a rate set years earlier and never tested against what comparable agencies were paying.
Adobe proposed a renewal that carried the existing discount forward as if it were already competitive, with no reference point to show the agency how far its rate had drifted from the market.
We compared the agency rate to verified pricing for agencies of similar size and product mix.
We turned the difference into a specific number of discount points the agency was leaving on the table.
We built the renewal position around the benchmark so the request was evidenced, not asserted.
We kept the benchmark in front of the seller through the final push to protect the new rate.
The agency renewed with its discount improved by 19 points against where it started, moving from a drifted legacy rate to one in line with peer benchmarks. The improvement was verified against the prior term rate and the original renewal quote.
We had no idea how far behind the market our rate had slipped. The benchmark made the case for us.
We will benchmark your pricing against real peer data and turn the gap into points of discount you can defend at the table.
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