Real Time CDP renewal checklist

Review your profile volume and usage

Start by setting your committed profile volume against the audience you genuinely activate. If activation sits well below the commitment, you have a concrete case to right size down rather than renew at the same tier.

Check which platform capabilities and sandboxes you actually use. Features and environments carried from the original deal but left idle are pure savings to remove before you sign again.

Challenge the uplift and the bundle

Renewal quotes usually carry an annual uplift and often a bundle of add ons gathered over the term. Question both. Ask what each component delivers and whether any uplift is justified by a real change in value.

Unpick the bundle so each part can be seen and priced. Capabilities no one uses are the easiest cuts, and a block priced as one figure is where a vendor hides what you could drop.

Start early and secure the terms

Begin the renewal conversation months ahead and signal that you are reviewing usage and the market. Leaving it late hands Adobe the leverage, because urgency pushes you to accept the first number offered.

Lock the terms that protect you next time, including a capped uplift, the right to true down profile volume, and known pricing to grow. Those clauses are far easier to win now than at the following renewal.

Read next

The checklist works best once you understand profile pricing and sizing.

• Adobe Real Time CDP and Experience Platform Cost Guide
• Profile Volume Based Pricing Explained
• Right Sizing Profile Commitments

Review volume and usage, challenge the uplift and bundle, and start early enough to secure the terms. A Real Time CDP renewal run as a planned negotiation rather than a deadline routinely resets both the price and the terms in your favour.